Your email may be unclear in stating its purpose or the recipient's subscription status. When sending emails to consumers, please make certain that you follow a few simple rules to prevent confusion as to the origin of the emails:
- Use clear language to identify the source of the email
- Identify the email in the subject line as subscription, confirmation, etc...
- Identify the email as having been requested by the recipient
- Add clear instructions for mailing list removal (un-subscription) or provide a link to the online removal procedure
Following these tips can help prevent your emails from being reported as SPAM.