I received a list of consumers from a third party. How can I make sure that these consumers really want to be included on my mailing list?

First, check the process that the third party uses to collect information and answer these questions:

  • Do they use a closed-loop system?
  • Do they specifically mention your mailing list during the process?
  • Do they give consumers an opportunity to opt-out of your mailing list?

If any of these answers are "No", you should verify the consumers yourself by sending a confirmation email asking them to opt-in to your services.